I’ve produced weekly newsletters and dedicated blasts for various editorial, corporate, and volunteer clients. Some mailings have had national audiences of up to 3 million while others had more targeted readership. For Indivisible, weekly emails highlighted one or two issues, action items, and local events. Dedicated blasts included emergency actions and special campaigns.
For two years, I managed content marketing at ShermansTravel, including assigning and editing 15-20 weekly blog posts. Since, I’ve produced branded features, slideshows, and even a three-phase microsite for publishing as well as corporate clients.
Social Media Strategy
I ran a number of social media teams during my publishing days and developed multiplatform campaigns that span social media, email, digital and physical collateral, and events. As the first official social media manager at ShermansTravel, I grew the brand’s social following by 58% in under a year. Most recently, I produced a toolkit for a social media day of action to promote a California state bill on police demilitarization.
As the editor of a travel website, I played a key part in boosting organic traffic by managing SEO and shaping content marketing strategy accordingly. I monitored our analytics weekly and used the data to identify readers’ concerns and to determine what content readers would find most helpful. Along with (re)writing blog post metadata to improve general search ranking health, these efforts doubled organic traffic in under a year.